Technical Marketing Specialist

  • by
  • Business Service
  • Lincoln

We are looking for a versatile, technically-driven marketing specialist with experience in SEO, SEM, Website development and data analytics. If you are equally at home designing Google Ads campaigns as you are installing tracking pixels and tweaking html / css, but don’t want to be stuck doing the same tasks all day at some giant corporation, this could be the perfect position for you.

The ideal candidate will be capable of working as part of a creative and collaborative team of marketing professionals, committed to delivering highly effective, strategic marketing campaigns to our clients – primarily in the high-end resort development and tourism destination industries (but other industries as well). You will help us create a strong brand presence through innovative strategies, focused on the latest Inbound, RevOps & automated marketing methodologies. You will collaborate directly with the sales & marketing teams of our clients to ensure that our efforts are delivering substantial ROI. Finally, strong analytical skills and an understanding of overall strategy & goals as well as our internal process and framework (along with the tools we use) will help you monitor and report on the success of our efforts and strengthen the long term relationships with our customers.

Familiarization with Inbound marketing and the HubSpot platform are an asset, however, as a HubSpot Gold partner agency, we will provide training and certification for the right individuals.

We are not a big city agency. We chose the White Mountains of NH because we believe that inspired, creative work should not come at the expense of an amazing quality of life. While technical skills are of course important to us, who you are as an individual is more important. We are looking for passionate, diverse and creative individuals who are ready to grow with us as an innovative, industry leader. While the success of our clients is our primary operational goal, quality of life as individuals and as a team is our primary commitment to each other.

Responsibilities:

-Develop and manage SEO strategies and programs for clients

-Develop and manage PPC/SEM strategy and campaigns for clients

-Ensure proper technical setup of various tech platforms, accounts, tracking pixels, etc

-Assist in planning and executing campaigns

-Provide technical support to campaign managers & in-house client teams as needed

-Take a lead role in integration of various aps and systems within clients tech stack as needed (primarily within the Hubspot ecosystem – but occasionally other systems)

-Work directly with campaign managers to track, analyze & report results

-Obtain and maintain HubSpot certification(s) and working knowledge of platform

-Oversee and collaborate with outside web development partners

-Occasional in-house web design / development projects

-Attend client meetings and communicate directly as needed (either virtual or in-person)

Qualifications:

-Overall understanding of modern digital marketing technologies & strategy

-Extensive understanding of SEO strategy & technical implementation (on & off page)

-Google Ads experience and understanding of PPC landscape & strategy

-Knowledge html / css / API’s and understanding of modern / responsive website design

-Ability to work well within a creative, collaborative environment while also being able to work independently with minimal oversight

-Ability to quickly learn and adapt to new tech platforms / tools and help evaluate potential additional services and tools for in-house operations as well as client needs

-Strong time management, project management, and problem solving skills

-Excellent writing and communication skills

*We will prioritize local applicants or those willing to relocate to the area, however we will not rule out a fully remote position for the right candidate.

To apply for this job email your details to info@lgamediagroup.com